We’re the marketing team you need but can’t afford yet.

Let’s fix that.

Ready to scale your B2B business?

Enough tactical marketing. You need a strategic team who has already conquered your next frontier. Make a few smart tradeoffs, and you can have one.

Meet SteelFin. We are the fractional marketing choice for CEOs controlling their burn as they take on the next stage of growth.

A part-time CMO will guide you through the transition from tactical to strategic marketing with a force-multiplying team of human and AI talent.

Our Top 3 Frameworks

  • We adapt your business strategy into a compelling story designed to fuel every interaction and improve every marketing and sales KPI.

  • We train you on a process that tightly aligns product, sales and marketing teams in strategy and execution.

  • Our lean account-based marketing machine is designed to have a value prop at every interaction and rapidly fill the pipeline.

In the leap to scaleup, there is a dilemma. You need a next-stage CMO but can’t afford one yet. 

Without strategic guidance, you find yourself stuck in a tactical loop instead of building momentum. 

It’s often why promising B2B companies stall out - right when they should break through.

The CMO Dilemma

Our solution? A part-time CMO will be your guide through the tipping point between high growth and a stall.

We start by separating the story fuel from your marketing machine.

Solving the Dilemma

A common misstep is investing too much in the machine and too little in the fuel. We invert this, saving cash and making every growth initiative more effective. 

We call this story activation.

Signs you need story activation

Great messaging is hard. Here are some predictions about your world right now.

  1. You could swap websites with a competitor and use their messaging

  2. In an FBI interrogation, sales and marketing would all have different stories

  3. Friends and family aren’t sure what you do 

  4. You have more people on your team than likes on your posts

  5. The inbound applicant pool is stagnant

  6. You get anxious before a board meeting as you prep your results

Let us help you.

Let’s talk tradeoffs. This is how we do essential work in less time.

  • Fewer Projects

    We focus by passing on most good ideas for a few great ones.

  • Fewer Meetings

    We limit travel and prefer 30-min syncs.

  • Fewer Hours

    We’re decisive and focused on results, not hours.

  • More AI

    We carefully deploy AI agents as your marketing force multiplier.

I can do that

We bring talent normally reserved for big brands to work on mission-driven B2B challenges.

We do this by giving our team unprecedented balance in their work and personal life.

Here are some companies and clients we have worked for.

  • “I cannot say thank you enough. I love that you rolled up your sleeves. You didn’t just give high level frameworks and consulting. You actually made a meaningful impact on our business.”

    CEO - SalesTech Platform

  • “SteelFin's approach to messaging is not only thorough and sophisticated but also creatively captivating, giving our marketing campaigns a decisive edge.”

    Sales Leader - Localization Platform

  • “This is so good. I’m blown away…I'm still riding the high from delivering the strategic narrative at the offsite.”

    CEO - Events Platform

  • “Your ability to measure outcomes and adapt to unexpected barriers to meet our goals was exceptional. You are simply the best and an absolute joy to work with.”

    CEO - HealthTech Platform

  • “The work we’ve all done has just resulted in the best month for meetings we’ve ever had.”

    Head of Sales - Transportation Platform

  • “Working with you has been incredible. Everything that you’ve produced for us has been amazing.”

    CRO - EdTech Platform