We’re the marketing team you need but can’t afford yet.

Let’s fix that.

Let’s say you’re a B2B SaaS Series A/B round startup or a Search Fund CEO prepping for scaleup.

You need a step change in marketing from an alpha team. If you are willing to make a few tradeoffs, you can have one.

SteelFin is the fractional marketing option for teams controlling their burn as they prep for the next stage of growth.

A part-time CMO will guide you through the transition from tactical to strategic marketing with our battle-tested frameworks.

Our Top 3 Frameworks

  • We adapt your business strategy into a compelling story designed to fuel every interaction and improve every marketing and sales KPI.

  • We train you on a process that tightly aligns product, sales and marketing teams in strategy and execution.

  • Our lean account-based marketing machine is designed to have a value prop at every interaction and rapidly fill the pipeline.

In the transition from SaaS startup to scaleup, there is a dilemma. You need a scaleup-stage CMO but can’t afford one yet. 

So instead of product/market fit and sound strategy, you might find yourself stuck in a tactical lead-gen loop. 

This is a primary root cause of a failure to scale.

The CMO Dilemma

Our solution? A part-time CMO will be your guide through the SaaS tipping point between high growth and a stall.

We start by separating the fuel (your story) from the machine (resources and spend).

Solving the Dilemma

A common misstep is investing too much in the machine and too little in the fuel. We invert this, saving you money and making every growth initiative more effective. 

We call this story activation. Here’s a framework to help you self-diagnose. 

Signs you need story activation

Great messaging is hard. Here are some predictions about your world right now.

  1. You could swap websites with a competitor and use their messaging

  2. In an FBI interrogation, sales and marketing would all have different stories

  3. Friends and family aren’t sure what you do 

  4. You have more people on your team than likes on your posts

  5. The inbound applicant pool is stagnant

  6. You get anxious before a board meeting as you prep your results

Let us help you.

Let’s talk tradeoffs. This is how we do essential work in less time.

  • Fewer Projects

    We focus by passing on most good ideas for a few great ones.

  • Fewer Meetings

    We limit travel and prefer 15-min syncs.

  • Fewer Trends

    We skip over-hyped trends and deploy proven frameworks.

  • Fewer Hours

    We’re decisive and focused on results, not hours.

I can do that

We bring talent normally reserved for big brands to work on mission-driven B2B challenges.

We do this by giving our team unprecedented balance in their work and personal life.

Here are some companies and clients we have worked for.

  • “I cannot say thank you enough. I love that you rolled up your sleeves. You didn’t just give high level frameworks and consulting. You actually made a meaningful impact on our business.”

    CEO - SalesTech Platform

  • “SteelFin's approach to messaging is not only thorough and sophisticated but also creatively captivating, giving our marketing campaigns a decisive edge.”

    Sales Leader - Localization Platform

  • “This is so good. I’m blown away…I'm still riding the high from delivering the strategic narrative at the offsite.”

    CEO - Events Platform