Consider a Ghost CMO for your next growth stage.

We lift, then leave.

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Gearing up for your next growth stage?

The case for a Ghost CMO: Like a ghostwriter makes someone else the author, a Ghost CMO makes your marketer the strategic leader. We teach the frameworks, guide the implementation, they get the credit. After ~12 months, they graduate and we exit.

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Meet SteelFin. We are the Ghost CMO team for B2B companies transitioning from reactive marketing to strategic, intentional growth.

We teach three growth frameworks - GameFrame, Orca Plan, Swing Team - then guide your marketer through deployment. They get the credit. You keep the capability.

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Tell us what you need

Our Three Frameworks

GameFrame

A video game controller with a traditional design, illuminated by colorful blue, purple, and pink lighting, placed on a flat surface.

GameFrame - We help you find the story designed to fuel every interaction and improve every marketing and sales KPI.

Orca Plan

A pod of five orcas swimming underwater with sunlight filtering from above.

Orca Plan - We train your team on a strategic marketing plan that connects daily execution to board-level objectives.

Swing Team

An overhead view of a rowing team in a red and white boat with four rowers and a coxswain, on dark water.

Swing Team We align product, sales and marketing teams behind one clear goal with a process that gets everyone rowing together.

The CMO Dilemma

In the leap to the next growth stage, there is a dilemma. You need a next-stage CMO but can’t afford one yet. 

Without strategic guidance, you may find yourself stuck in a tactical loop instead of building momentum. 

It’s often why promising B2B companies stall out - right when they should break through.

Solving the Dilemma

Our solution? A Ghost CMO who teaches your marketer(s) to work strategically, then graduates them in ~12 months.

We start by finding the story that fuels everything else.

A common misstep is investing too much in the machine and too little in the fuel. We invert this, saving cash and making every growth initiative more effective. 

We wrote the book about it: Ghost CMO.

Signs you need a Ghost CMO

Great messaging is hard. Here are some predictions about your world right now.

  1. You could swap websites with a competitor and use their messaging

  2. Sales and marketing tell different stories about what you do

  3. Friends and family aren’t sure what your company does 

  4. You have more people on your team than likes on your posts

  5. The inbound applicant pool is stagnant

  6. You get anxious prepping board meeting results

Let us help you.

Create Your Story

Let’s talk tradeoffs. This is how we do essential work in less time.

  • Fewer Projects

    We focus by passing on most good ideas for a few great ones.

  • Fewer Meetings

    We limit travel and prefer 30-min syncs.

  • More Playbooks

    We use three playbooks that apply to most B2B marketing teams.

  • More Training

    Our work includes a curriculum to get more from your team as we progress.

I CAN DO THAT

We bring talent normally reserved for big brands to work on mission-driven B2B companies.

We give our team unprecedented balance in their work and personal life. You get strategic heft without the full-time cost.

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Here are some companies and clients we have worked for.

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  • “I cannot say thank you enough. I love that you rolled up your sleeves. You didn’t just give high level frameworks and consulting. You actually made a meaningful impact on our business.”

    CEO - SalesTech Platform

  • “SteelFin's approach to messaging is not only thorough and sophisticated but also creatively captivating, giving our marketing campaigns a decisive edge.”

    Sales Leader - Localization Platform

  • “This is so good. I’m blown away…I'm still riding the high from delivering the strategic narrative at the offsite.”

    CEO - Events Platform

  • “Your ability to measure outcomes and adapt to unexpected barriers to meet our goals was exceptional. You are simply the best and an absolute joy to work with.”

    CEO - HealthTech Platform

  • “The work we’ve all done has just resulted in the best month for meetings we’ve ever had.”

    Head of Sales - Transportation Platform

  • “Working with you has been incredible. Everything that you’ve produced for us has been amazing.”

    CRO - EdTech Platform